Lekue is a group of designers and manufacturers, offering unique and singular solutions in products, gadgets, and utensils made from high-quality materials renowned for their durability. These innovations, along with their ingenious design, have even revolutionized microwave cooking, starting with the Steam Case and the introduction of platinum silicone in a multitude of products for various cooking methods; something unimaginable 10 years ago but now commonplace.

Lékué places innovation at the core of the organisation, and is constantly exploring new opportunities and products to expand its portfolio.
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I had the opportunity not only to carry out my final bachelor's degree project with them but also to complete a 5-month extracurricular internship as a product engineer in their teams. This experience led me to work on several gadgets in different product portfolios, performing tasks like product prototyping, testing with users, and defining product opportunities.

I must admit that besides all the frictions and challenging moments I've experienced in this project, if I have to take only one, I would say ensuring the new product seamlessly integrates into Lékué's existing portfolio without diluting the brand's identity or disrupting its narrative.

After identifying and validating the product opportunity, my focal point of the efforts switched to finding the perfect balance between pushing the boundaries of innovation while staying true to the timeless principles that define Lékué's products: they all have strong stories behind, and mine didn't.

In the latter stages of the project, I dedicated months to craft a narrative around the new Pancakes Maker—a revolutionary kitchen gadget designed to bring joy and convenience to the breakfast table. Simplicity, ease-of-use, and with a touch of whimsy, making it the must-have utensil for busy individuals seeking a quick and delicious morning meal solution.

This story shaped all types of communication around the product: the way it was presented, communicated and perceived by users. It was crucial for the correct development of the project, and in fact, it was when I was truly connecting with Lékué's stakeholders to make this product shine.